Stop hunting for rugby.

Fixtures, live scores, stats, and where to watch, finally pulled into one app instead of ten browser tabs.

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Free · No paywall · No account

Samuel Sendzul
Technical Founder
Jesse Lazarus
Commercial Founder
The Problem

The fans who care most get the worst apps

Rugby fans read the game deeper than most. The apps they're stuck with stop at the scoreline.

What fans want
What they get instead
Coverage
Fans want

Every competition in one place: URC, Champions Cup, internationals, Currie Cup down to schools

They get

A half-time soundbite from the broadcaster

Depth
Fans want

Stats that explain the game: territory, momentum, set-piece, player ratings

They get

A soccer-first app that never bothered to localise for rugby

Experience
Fans want

Fast, clean and free, an app that respects their time

They get

A dated rugby app that paywalls the basics

The result: the fans most worth winning are the ones nobody's building for.

The Product · Already Live

All of rugby, in one place

Live on iOS and Android. Open it and you have the fixture, the score, the stats, and the channel it's on, with nothing left to google.

  • Where to watch Every match lists the broadcasters showing it in your region.
  • Live scores Scores and match events update in real time while you are on the go.
  • Fixtures & kick-off times Swipe by date or jump to any day, in your local time.
  • Lineups & standings Team sheets before kickoff and log standings for every league.
  • Match & player stats Full match stats, player stats, and player profiles.
  • Follow teams & tournaments Find any team or league worldwide and pin it to the top of your fixtures.
  • Kick-off reminders Squad releases, kickoff, cards, and other big moments on your lock screen.
  • No paywall Every feature is free, with no subscription and no sign-up to get past.
All rugby in one placeFollow every gameFollow favourite teamsDetailed game updatesLineups and stats
Why Now

Rugby today is football a decade ago

Ten years ago football fans had the passion and rubbish apps. The two that went deep on data, FotMob and SofaScore, ran away with the whole category. Rugby is at that exact point now, except the data, tools and distribution already exist on day one.

Football · ~2010–2013
Back then
  • An SMS service growing into an app
  • Sparse data, no mainstream analytics yet
  • A World Cup about to ignite global interest
  • One founder, working nights and weekends
Rugby · 2026
Right now
  • Opta-grade data available off the shelf today
  • Cloud and mobile make depth cheap to ship
  • App stores, creators and WhatsApp distribute from day one
  • A proven path to copy, not a bet to test
The catalyst

Rugby attention spikes every four years. Last cycle, 26% of all rugby search happened during the World Cup alone. Back us now and we hit the 2027 World Cup at full speed, not from a standing start.

Proof of Appetite

Fans already show up for worse apps

Demand isn't the question. It's just trapped in mediocre, paywalled, soccer-first apps. That's the gap.

The opportunity
+74%YoY rugby video views on YouTube
+38%YoY rugby watch-time on YouTube
+14%YoY growth in rugby search
Fans already show up, even for worse
Ultimate Rugby
The incumbent "#1 rugby app"
600K+
Downloads
Rated only ~3.5★ and locked behind a ~$20/yr subscription. Fans tolerate it because nothing better exists.
SofaScore
Data-first, soccer-first
20–30M
Monthly users
Free and ad-supported. Proof of how big a great score-companion gets. But no real rugby localisation.
FotMob
The category benchmark
100M+
Downloads · 20M+ MAU
Bootstrapped to eight-figure revenue on ads alone. The exact model, one sport over.

The demand is proven and the quality bar is on the floor. Blitz Rugby clears it.

Market Size

Win South Africa first, then grow outward

Sized bottom-up from monthly rugby viewers. We start where rugby runs deepest and we're best connected.

34.0M
TAMGlobal monthly rugby viewers
17.5M
SAMEnglish-speaking Tier 1 markets
5.5M
BeachheadSouth Africa, the #2 rugby market
250–550K
SOMCapturable SA fans, near-term
Yes, rugby is smaller than football. That's fine.

The apps that won football never needed its scale. FotMob and SofaScore hit 20M+ users and eight-figure revenue on ads alone, $0 raised. We're chasing a smaller crowd worth far more per head: rugby punters deposit more and earn more than the soccer mass-market. Fewer fans, higher value, almost no competition.

Competition

Everyone fails on depth, UX or price, usually all three

AppDeep rugby dataLocal coverage
(Currie Cup, schools)
Fast, clean UXNo paywall
Blitz Rugby✓✓✓✓
Ultimate Rugby✓✕✕✕
SofaScore✓✕✓✓
SuperSport✕✓✕✕
Flashscore✕✕✓✓

SofaScore and Flashscore are soccer-first with no rugby localisation. SuperSport sits behind a DStv subscription. Ultimate Rugby is rugby-only but paywalled, with a dated UI and a ~3.5★ rating. Nobody owns deep, local rugby data in a fast, free app, so that's the one we're building.

How We Make Money

We sell attention, not access

No paywall, ever. At half-time every eye moves from the TV to the phone. Same minute, every match, and those live, in-play fans are exactly who sportsbooks pay to reach.

We start where the winners started: betting affiliate revenue (sign-ups plus a cut of what they wager) and premium ad slots for the big sportsbooks. The same engine that took FotMob and SofaScore to eight figures on $0 raised.

R52.3bn
SA betting GGR, 70% of all gambling revenue
R200–400
Per first-time depositor, plus a 20% lifetime revenue share
$1M+
A conservative milestone at our SOM of 250K–550K SA fans

Revenue figures are illustrative projections based on market research and comparable-company benchmarks, not a forecast or guarantee.

The Team

A builder who ships at scale. A closer who owns the relationships.

Samuel Sendzul
Technical Founder
  • Founding engineer who ships polished apps for big audiences across mobile and web. Blitz is already live on both app stores
  • Built core fraud and payments systems at Stitch, one of South Africa's largest payment providers, including Shield, named Consumer Anti-Fraud Solution of the Year at Absa's 2025 Commercial Payments Summit
  • Obsessed with performance and reliability. Rebuilt Stitch's checkout to sub-200ms loads on entry-level devices, and ships fast without it breaking under traffic
Jesse Lazarus
Commercial Founder
  • Industry Manager at Google selling advertising to some of EMEA's largest retailers. Current clients include Foot Locker, Hunkemöller and Otrium
  • Ran the relationships for major sportsbook and gaming operators at Google, including Entain (Ladbrokes, Coral, Bwin) and Playtech
  • Wired into EMEA retail and betting, with the relationships to land partnerships and keep CAC low
Product & data

Deepen live analytics (territory, momentum, set-piece and ratings) on the shipped fixtures core.

Growth

User acquisition and community, timed to ride the 2027 World Cup run-up.

Commercial

Lock in sportsbook affiliate and ad partnerships ahead of peak attention.